promote and represent


We promote and represent

international tourism products

in the

Australian and New Zealand


strategic integrated

We love

strategic integrated sales and marketing

planning and implementation

Direct sales

We love

Direct sales, trade sales,

marketing and promotion

Event and sales

We love

Event and sales mission organisation

and roadshow management

We deliver results


We deliver results

Welcome to IDM

Founded by Juliette Myers in 2009, boutique agency International Destination Marketing (IDM) is located in New South Wales, Australia and offers full business-to-business representation services in the Australian and New Zealand marketplaces for international clients.

We provide the following overarching client services in Australia and New Zealand:

Strategic market planning and implementation
Travel trade sales, marketing and promotion
PR, media & corporate communications
Consumer marketing including digital, social media content and campaigns
Commercial negotiation
Co-op promotions
Event, sales mission and road show management

IDM’s carefully curated team demonstrates unmatched strength and experience in our chosen fields in this market place. All our team members hold accreditations, professional memberships and trade organisation affiliations as individuals. Combined together these underpin our business integrity and credibility.

IDM’s dynamic business structure provides clients with consistent senior industry level communications, tourism expertise and accountability, together with the flexibility to draw from niche specialists to validate specific campaigns and projects.

We support our clients with more than 80 years of tourism and media industry experience between us, and can demonstrate a clear track record of success in this market place.